Micro-content is visual content adjusted for promotion and distribution on social networks. It is formatted using a minimum of interesting data, combined with simple infographic elements. Micro-content can be autonomous or derived from the original infographic as separate visual units.
Compared to the ordinary photos and videos normally used in digital environments, such graphics are far more eye-catching. They are also known as mini graphics, social breakdowns or snapshots (especially popularized by USA Today). Just like their “bigger brothers” (infographics), they come in various forms – we design static, interactive, and motion graphic micro-content.