Inside The Box
When creating our latest editorial motion graphic, we knew we had a really good story and didn’t want to give up on it just because it could be more than the recommended two to three minutes in length. In fact, we decided to turn that into an advantage and create a novel product that we call an animated infographic cartoon.
So, what is the cartoon about? Basically, it’s about the recent phenomenon of young adults living longer with their parents than before and the reasons why. You know – stats and numbers in 4:36 minutes. Sounds lame, right? Not if told through the story of a secret agent on a mission, going through different scenes and meeting various characters on the way (Cyber Jason is our favorite!) to finish it in a hilarious ending.
Such an editorial approach in combination with visual storytelling can also naturally be applied to animated motion graphics and infographic cartoons for business clients. When used with an interesting narrative, their content increases their viral potential, which adds to the visibility of the client’s products and, subsequently, increases sales.