This project includes a series of four infographics created in collaboration with Visually, a marketing platform for premium on-demand content, and it is an outstanding example of brand/product infographics. The client wanted to promote its restaurant management software, ideal for medium size and large restaurants.
The goal of the infographics was to demonstrate the benefits of using the client’s application to track food inventory, organize time and manage shifts, efficiently process the payroll, and access big data. Each infographic deals with one specific problem that restaurant managers are likely to encounter, presented through common mistakes and methods of operation, then offering advice on how to improve productivity.
In this way, ordinary, dull advertising is replaced with content marketing. Visually recognized the value of such an approach and devised some interesting ideas and concepts, which were graphically optimized by our design team.